American Ballet Theatre
at the Metropolitan Opera House





Video and motion graphics to promote the ballet spring season at the Metropolitan Opera House.




PROJECT ROLE

Motion Designer

CREATIVE STUDIO

Spring Studios


TOOLS

Photoshop After Effects

CLIENT

American Ballet Theatre











  

2018 SPRING SEASON AT THE METROPOLITAN OPERA HOUSE
I helped design and animate the title cards for this beautiful video to promote the beginning of the American Ballet Theatre spring season at the Metropolitan Opera House. The animations were made subtle and elegant, designed to not intrude or distract from the performers. They emerge softly, featherlike, moving in and out of focus with a slight, momentary marine blue tint before turning into an alabaster white.










Alexandra Liljebladh
Freelance Visual & Motion Designer


NEW YORK + ELSEWHERE

CREATIVE DIRECTION
INTERACTIVE DESIGN
GRAPHIC DESIGN
MOTION DESIGN
CONCEPT DEVELOPMENT
CREATIVE PITCHING